It’s close to midnight, and I’ve just finished scrolling through my entire computer and phone archive from 2011-2013. Going on this memory lane ride has reminded me, for one thing, what a different time it was technologically. We were just starting to be able to see ourselves in real time, but we weren’t constantly connected. I had an iPod touch until halfway through 2013, which didn’t have a front camera or internet access, and my sister and I shared a MacBook, which is where we did our schoolwork and I wrote my lyrics. I took my first few years of selfies on Photo Booth…. Just let that… sink in!!!
-Lorde in newsletter sent 27.09.2023
PH turned 10 today, and Ella showed us some 2011-2013 archives from that time in her new email celebrating Pure Heroine’s anniversary and legacy.
Pure Heroine turns 10
(27/09/2023) (PH 10 YEAR ANNIVERSARY DISPATCH)
Living in Ruins of a Palace within My Dreams
Photo by Simeon Patience
Hi,
Firstly, I wanna say thank you for your extremely supportive and kind messages after my last newsletter. I genuinely feel deeply cared for, less alone, and more sure that things will be okay after sending it! Albeit with a slight overshare hangover. I think a part of me knew that I had hit a wall, and that I needed to invite in the compassion and understand I’d been struggling to generate on my own, and then I’d have something to draw from and mirror. It feels like it’s working. I feel incredibly grateful that we have this relationship, that we can each give when the other needs it. Beautiful stuff x
Now, might U have noticed it’s 2013 mode round here?????????
Yes that’s right, it’s a very special anniversary… Pure Heroine is…
˚ ༘♡ ⋆。TEN ˚*ੈ✩‧₊˚ YEARS ˚༘♡ ⋆。˚ OLD ੈ✩‧₊˚ TODAY ! ˚ ༘♡ ⋆。˚
You may (like me most of the time) hold the opinion that this album has been MYTHOLOGISED QUITE ENOUGH, but a milestone is a milestone, so I thought coming here and typing some shit to u about this time would be a fun thing for those who care.
2 xxxxtra special ltd time only commemorative designs by Hassan, who did the original of this bootleg tee 10 years ago❤️
It’s close to midnight, and I’ve just finished scrolling through my entire computer and phone archive from 2011-2013. Going on this memory lane ride has reminded me, for one thing, what a different time it was technologically. We were just starting to be able to see ourselves in real time, but we weren’t constantly connected. I had an iPod touch until halfway through 2013, which didn’t have a front camera or internet access, and my sister and I shared a MacBook, which is where we did our schoolwork and I wrote my lyrics. I took my first few years of selfies on Photo Booth…. Just let that… sink in!!!
Note the Royals Nat Geo pic in background— it’s happening…
When I was fourteen, my greatest work of art was my bedroom. A very cool, very classic teenage bedroom, Andie’s and Duckie’s from Pretty in Pink meets the Virgin Suicides— fairy lights, fabric on the ceiling, candles, stolen road signs (badman), paper lanterns, beer crate shelves, magazine pictures and club night posters and permanent marker on the walls. Bliss! I’d sit up there and vibe out, taking a lot of selfies. Creating a small-scale work of art using the self, and then examining the product from every angle, was the best method I had to express myself and exercise creativity at that time, and I now see it as an important PH incubation phase, whether I knew it or not. Something really amazing about a young person starting to see their own face and body for the first time, coming to a very secret understanding that they are beautiful.
I started to smoke weed, which gave me a deeper understanding of sensory pleasure, and allowed me to start to see my world as a possible work of art. I’d go on long walks around the neighbourhood, and began to mythologise the stuff around me (big empty floodlit rugby fields/bus rides/dark streets/boredom/isolation) into the motifs that would become Pure Heroine. I wore a lot of like, navy lipsticks from the 2 dollar shop. God, this aesthetic, It’s just TOO MUCH.
At some point in here, I met Joel, and another piece of the puzzle clicked into place. When you’re a teenager, you’re particularly sensitive to adults being condescending to you, not respecting the specific and finely tuned skills you have because of the ones you don’t. I was always on the look out for it, and from the first day meeting Joel, I knew that he would never give me that feeling. Which I’m sure wasn’t easy — my wallet at the time was the foot of a pair of tights that I cut off and knotted at the top — but somehow from the very beginning he made me feel like my ideas had value, like we were peers, in the most sensitive and age-appropriate way.
My view for thousands of hours making this album
We got on a call earlier this week and broke down the complete history of making the album. We both agreed that making Pure Heroine was deeply exciting and intimate and free, and still one of our most treasured experiences. I’ve linked it here.The second half of 2013 is when I really met the world, went to America and Australia and Europe for the first time. I found an incredible (for some reason Christmas themed) disposable camera image of my stage outfits all over the floor of my hotel room, which really sums up how ad hoc everything was at the beginning — a jetlagged sixteen year old, late for lobby call and frantically stuffing thousands of dollars of borrowed clothes into a suitcase.
In this stage, it felt like I pulled everything off by the skin of my teeth. Every week was the most exciting week of my whole life, I was so tired and still didn’t have a winter coat and took everyone clamouring for a piece of me completely for granted. I had zero cultural context, had no idea if an interview or TV show was huge or small, and so breezed through it all truly not giving a fuck. I am not a naturally nonchalant person, it was literally just too much to care about, I could hardly get up in the morning, so I just said absolutely whatever I felt like, all kinds of wild shit, if someone did something corny I’d say so, I was ruthless in that way that only teens are. Then through that year we went on our first tours, met you guys for the first time, hours and hours of hugs after the show, my favourite part so far and where it started to feel real for me. James took a lot of beautiful film photos through that time, and I’m really grateful he did.
Ten years goes really fast. One minute you’re wearing a leather collar with a giant crystal hanging off it to a Chanel party, and the next you’re blonde. A lot of stuff isn’t good after ten years. But I am still totally touched by this sweet record. I have deep respect for the vision of the little one making it.
Going back through all of this has reminded me of something that feels important to point out, whether you make art or not: everything starts out as a bunch of bullshit in a laptop. Pure Heroine was a handful of Photo Booth selfies and emotional Word documents and Tumblr posts (and a gorgeous over-decorated bedroom) before it was even one song. I had no reason, on paper, to believe that I was capable of anything. But if you can trust that the first impulse you had to create came from a place of deep wisdom, develop a few principles for your decision-making, and absorb a lot of stuff you find inspiring, you’ll have something special on your hands.
Pure Heroine exists because I had the tiniest inkling of what I’ve now come to see as one of my guiding principles: that each of us have a handful of songs inside us that are ours, and only ours, to sing. Your specific interests and upbringing and physiology and experiences exist only in you; you are sitting on a gold mine that no one can rob. Whatever that means to you, whatever that statement you were born to make is, I invite you to take a big breath and make it.All my love for another ten years of all this, and more, and more—
Ella XXXXXXXXXX
(source: received this email)
a world alone is the best song ever written send tweet
4 years later- still the best song ever written and that’s on period!
10 years of pure heroine is crazy but also explains why I just wrote a whole disgustingly nostalgic journal entry about high school last night and spent hours reading my high school journals cover to cover
I know we’re not everlasting…we’re a train wreck waiting to happen…
I’m listening to solar power for the first time in awhile and I totally forgot she says “I’m kinda like a prettier Jesus” like that’s just straight BARS I’m crying
how I’ve been, revised
(20/09/2023) (Solar Institute Bulletin No. 22) (From London)
Aftershow quiet in Helsinki
Hey,
I just finished writing you a long letter, catching you up on how I’ve been. It ended neatly, tied with a little bow. I chose my words well, but I didn’t tell the truth. So I’m starting again, gonna type and not look back, and send what comes out.
I’m in London, have been since May. Things feel clear here. I haven’t seen many friends; mostly, I’m alone with my thoughts. I go swimming, I go to work, I walk home or take the train, I eat in my kitchen, I go to bed thinking about what I’m making. I’m starting to miss my friends and family, like a vitamin I’m deficient in. Soon I’ll be going back to New York, and then home.
I’m living with heartbreak again. It’s different but the same. I ache all the time, I forget why and then remember. I’m not trying to hide from the pain, I understand now that pain isn’t something to hide from, that there’s actually great beauty in moving with it. But sometimes I’m sick of being with myself. I eat chocolate to try and manipulate the endorphins, bring back the sweet happiness of Easter morning. I sit in the time machine and wait for it to move, but it hasn’t been invented yet.
My body is really inflamed, it’s trying to tell me something and I’m trying to support it but nothing seems to help and I get frustrated. My gut isn’t working properly, my skin is worse than ever, I’ve gotten sick half a dozen times. I realised earlier this year that listening to my body is hard for me, it’s something I never really learned how to do. I’ve been trying to teach myself that this year, but it’s been hard actually, pretty confronting, has made me fully aware of all the times I ignored it or didn’t give it what it needed, shamed it for a fight or flight response, took a handful of pills and pushed through.
The little yellow pill I took every morning for thousands of mornings since I was 15, I stopped taking it 5 days ago. Gonna see how it goes.I go online and look at everyone. Beautiful people sing to me. Everyone’s gotten really good at the same thing. I look at arched backs and wet flower mouths, the right bag, the right sunglasses. I wonder if it feels as good as it looks, it’s been so long since I chose the best picture from a hundred, lined it up like pulling an arrow taut in a bow, and let it go. Everyone looks very thin. Just thinking that makes me feel tired and far away. I’m not sure if it’s having an effect on anyone else. I keep spending money, wondering if what’s in the package will make me feel right, but I guess I buy the wrong things.
I was gonna go to fashion week in Paris, had all these grand plans, but this week I txted my manager and pulled out. At the start of my career I promised myself I’d never be one of the people in the light smiling if it wasn’t real.Earlier this year, I ate two handfuls of mushrooms, solid doses that tasted like green dirt. I got a lot of information about what my body had been through in our time so far, what it needed, where God was and where God wasn’t; I felt in my bones how destabilising it is to leave home and start a new life the way I did. I also saw that my body is completely magnificent, and that hating it is as futile as hating a tree; that I truly, truly love doing my job, and that my life is like a beautiful tapestry, and every inch of it is precious and has meaning.
It might seem funny or be easy to forget, but I make records because I need to. The songs are spells; a spell to let go of something, a spell to unlock a door. Every time I put something into words just as I see it, set it to the right music, a knot comes loose in me. But it hurts too, confronting the knots. I’ve made enough records to know that this feeling of my skin coming off is part of it. I know I’m gonna look back on this year with fondness and a bit of awe, knowing it was the year that locked everything into place, the year that transitioned me from my childhood working decade to the one that comes next — one that even through all this, I’m so excited for. It’s just hard when you’re in it.
So in this state, I went out on a short European festival tour. We built a cool new version of the show in a couple days. It was good to change gears and get out of my head. I put effort into the show, changing the setlist and arrangements, it was cool how you picked up on that, and it felt good dancing to the new versions with you, looking out at you, all sweaty with your friends, all on the same drugs. I felt the throb of history that’s under this music now, how each year makes these songs feel more like collectively written and sung pieces. I left my body and merged with yours and it was ecstasy. Then I went home to a business hotel and washed the glitter and smoke out of my hair.
Lauren took some beautiful pictures — sharing a few with you here.
Backstage in Portugal.
Cute Polaroid series of the 6pm, 8pm, and 10pm versions of me on a show day.
I’ve read some great books recently, including Drive Your Plow over the Bones of the Dead by Olga Tokarczuk, Speedboat by Renata Adler, Motherhood by Sheila Heti, Rough Translations by Molly Giles (brought into my life by sweet angel bookworm Chris Chang), Birds of America by Lorrie Moore; am waiting on my copies of ĀRIA by Jessica Hinerangi and Te Ana Ata: Menstruation In The Pre-Colonial Maori World by Ngāhuia Murphy.
Was given Wawata - Moon Dreaming by Dr. Hinemoa Elder which I’m loving looking to as the Maramataka evolves.It was Te Wiki o Te Reo Māori last week, I loved listening to this from London. This vid from Hemi showing the similarities between te reo Māori and ʻōlelo Hawaiʻi is so sick.
Been meaning to tell you about The Kindness Institute too, a mental health resource for Māori rangatahi that has recently lost government funding. Go check out the beautiful, necessary mahi they’re doing — I know the cost of living is cooked for Kiwis right now and pop stars asking people to donate sux, but if you work at a good sized company maybe you can wrangle a donation from your employers?! I’m gonna email my record company about it.
Other bits that have inspired lately:
Dieter Rams’ principle of “as little design as possible”.
This fantastic interview with Thom Yorke.
Maddie’s unbelievably beautiful Melo inspired tattoo.
Loving the beautiful new Troye songs and vids, Kelela’s Raven hitting right on the e-bike rides home, late to the magic of Frou Frou but glad I’m here, and the rest of my brain is M.T. Hadley, this great Te Whanganui-a-Tara based band Womb, and Talk Talk. And for those it concerns, have been pilled by parasocial big cousins Jason and Chris.
My mum just sent me a Sylvia Plath poem that feels like it sums up the above, I’ll copy it here:They thought death was worth it, but I
Have a self to recover, a queen.
Is she dead, is she sleeping?
Where has she been,
With her lion-red body, her wings of glass?Now she is flying
More terrible than she ever was, red
Scar in the sky, red comet
Over the engine that killed her—
The mausoleum, the wax house.Sylvia Plath, “Stings”
Hope you’re taking care of yourself. Don’t worry about me, I still laugh every day, it’s all moving, even when it goes slow. I’ve accepted the mission — I have a self to recover.
Speak soon,
E
X X X X X(source: received this email)











































































